Whois Privacy Protection, sometimes also referred to as WHOIS or Whois Privacy Protection, is a service that conceals the actual contact info of domain name registrants on WHOIS lookup sites. Without such protection, the name, street address and email account of any domain name owner will be publicly available. Giving false information during the domain registration procedure or altering the authentic details later will just not work, as doing such a thing may result in the domain name registrant losing his/her ownership rights. The policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, demand that the WHOIS information must be correct and accurate at all times. The Whois Privacy Protection service was launched by domain registrars as an answer to the growing concerns about potential identity fraud. If the service is active, the registrar’s contact information will be displayed instead of the domain name registrant’s upon a WHOIS check. Most domain names support the Whois Privacy Protection service, even though there are certain country-code ones that don’t.